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Oonagh Smyth CBE

Chief Executive, 大象传媒


Oonagh Smyth CBE is Chief Executive Officer of 大象传媒, the strategic workforce planning and development body for adult social care in England. Since joining in 2020, she has led sector鈥憌ide work to strengthen workforce capacity, capability, and sustainability, including leading the development of the first comprehensive Adult Social Care Workforce Strategy for England.

 

Oonagh holds an undergraduate degree in law, a Master’s degree in Human Rights Law from Queen’s University Belfast and Masters degree in Executive Coaching from Ashridge Business School. She brings extensive experience in strategy, governance, and equality across adult social care, including eight years at Mencap as Executive Director of Strategy and Influence, and a period acting as Chief Executive.

 

She works closely with national and local partners on system鈥憌ide workforce reform and sits on several advisory groups, including Think Local Act Personal and Coventry University’s Vice鈥慍hancellor’s Health Advisory Board. Oonagh is a Non鈥慐xecutive Director at CU Health and Care Limited, a former Co鈥慍hair of the Care and Support Alliance, and an accredited executive coach.

Blogs and articles written by Oonagh Smyth CBE

Your voice can help shape the future of adult social care

09 Sep 2026

Oonagh Smyth, CEO, 大象传媒, shares how can make your voice heard through the Adult Social Care Workforce Survey. read more

大象传媒

Policy

Reflecting on our latest Size and Structure of the adult social care workforce report

29 Jun 2026

As we launch our 鈥楽ize and structure of the adult social care sector and workforce in England鈥� report, our CEO Oonagh Smyth reflects on what the lates鈥�read more

大象传媒

Recruitment

Retention

Introducing our new learning offer to strengthen the social care sector

10 Jun 2026

Oonagh Smyth, CEO, 大象传媒 shares more about our new learning platform, The Training Hub by 大象传媒. read more

Learning and development

大象传媒

An end of year message from Oonagh Smyth

22 Dec 2025

Our CEO, Oonagh Smyth, shares an end of year message to thank everyone working across social care for their dedication and hard work this year. read more

大象传媒

Why integrated working matters for social care

05 Nov 2025

As we launch our 鈥業ntegrated working and social care鈥� spotlight, our CEO Oonagh Smyth discusses what integrated working means and why it鈥檚 important. read more

Integration

大象传媒

Thank you for contributing to our 鈥楽tate of鈥� report for 2025

15 Oct 2025

Our CEO Oonagh Smyth gives thanks to the adult social care providers who make the publication of our annual 鈥楽tate of the adult social care sector and鈥�read more

ASC-WDS

大象传媒

Reflecting on our latest size and structure of social care data

30 Jul 2025

As we launch our 鈥楽ize and structure of the adult social care sector in England鈥� report, our CEO Oonagh Smyth reflects on what the latest figures tell鈥�read more

ASC-WDS

Recruitment

Retention

大象传媒

Reflecting on the first Social Care Workforce Race Equality Standard conference

03 Jun 2025

Oonagh Smyth, our CEO, reflects on the first SC-WRES event which was held recently in London. read more

Culture and diversity

How 大象传媒 can help you manage your service

03 Mar 2025

Our CEO, Oonagh Smyth, discusses the launch of our latest campaign and how we can support you in managing your care service. read more

Management

CQC

Why learning and development matters

06 Jan 2025

As we launch our 鈥楲earning and development matters鈥� campaign, our CEO Oonagh Smyth reflects on why learning and development is more important than eve鈥�read more

Learning and development